For Netflix, users in many markets including the US will have to pay more money. Netflix has increased the prices of subscription. The company announced on Tuesday, saying that its standard and premium plans have become expensive in the US, Argentine, Canada, and Portugal. The company said that it is making new investment for content due to which prices have to be increased. Let’s know how much price users will have to pay here before.

Seeing content on Netflix is ​​now going to be more expensive for users in many markets including America. Netflix increased its subscription price in select markets (via) Are given. These include markets like United States, Argentine, Canada and Portugal. The company’s premium membership in the US will now be available for $ 25 (about Rs 2163). It has increased by $ 2. At the same time, the standard plan will be available for $ 18 (about Rs 1557).

The company has cited investment in content behind increasing the price. Netflix says that it is focusing on maintaining and increasing the programming quality. The company added 1.9 crore new subscribers by the end of the 2024 festival season. The company now has more than 30 crore subscribers. The total number of subscribers added last year was 4.1 crore.

However, there is a large number of Netflix users that see content with advertisements. The company has kept the price low for advertising plans. According to a recent report, about 7 crore Netflix viewers watch shows with advertising each month. In 2024, this number was almost doubled by November as compared to May. More than 50 percent of new subscribers are choosing it in countries where Netflix’s Ad Supported Plan is available. Such plans are available in 12 countries. The company added advertising when the number of customers declined about two years ago.