A strong system of transportation is being kept in Mahakumbh with the arrival of millions of devotees. Ola Electric, one of the large electric two-wheeler companies, has also contributed. In this world’s biggest religious program held in Prayagraj, Uttar Pradesh, Ola Electric has engaged 1,000 electric scooters to make transport easier.

The company’s founder, Bhavish Aggarwal said, “Mahakumbh is a glimpse of the rich traditions of India. We have tried to provide solutions for smart and environmentally friendly mobility.” About 40 crore people are expected to reach Mahakumbh. Ola has also launched the Kumbh Sah’ai’yak app to offer technology mobility solutions in this huge religious program. This app acts as a navigation and information platform. It has information about the history and attractions of Kumbh Mela.

This app is available in many Indian languages. In this, measures have also been integrated to ensure data security and prevent wrong information from spreading. Additionally, Ola Consumer has started services such as electric vehicle (EV) shuttle, affordable cab rental as well as separate transit options at airport and railway stations to make the journey easier in Prayagraj.

Ola Electric ranks third in the segment of electric two-wheelers in the first fortnight of January. According to the data of the vehicle portal, the company has sold around 6,655 units in the first fortnight of this month. This is equal to 18 percent market share. Earlier in the beginning of the previous year, Ola Electric’s market share was more than 50 percent. In this segment, Bajaj Auto and TVS Motor have left Ola Electric behind. Both these companies jointly have a market share of 48 percent. The market share of Ather Energy has increased to 14.2 percent. Ola Electric is facing difficulty due to a large number of customers’ complaints about the shortcomings in the service. The company has increased its number of stores four times to deal with it. Service will also be available at these stores.